Well, besides a high thread count, companies like Parachute have been pushing ahead, but there are quite a few niche brands to try and look at the many reviews of places. And the fact it is Black Friday does seem like a good time to try a few and look at Sleep Foundation, HGTV
I’ve been wanting to try Bamboo sheets and there are of course hotel-style ones. But Luxome has a top pick and Cozy Earth has reviews as the most luxurious. Got to try some of those brands when they have a ten-year review even if they are super expensive. Or silk & snow or Boil & Branch, it is like it is raining high-quality sheets 🙂